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面对经济全球化的发展趋势,国际竞争日益激烈,我国现代企业连锁经营在此背景下面临着十分严峻的挑战。现代企业基于该种竞争态势,如何更加良好地进行连锁经营改革值得关注。本文在分析了我国现代企业连锁经营当中存在的主要问题后,提出了几点具有实际参考价值的企业连锁经营创新发展策略。
Faced with the development trend of economic globalization, the international competition is increasingly fierce. In this context, the chain management of modern Chinese enterprises is facing a very serious challenge. Based on this kind of competitive situation, modern enterprises deserve more attention on how to carry out chain management reform more satisfactorily. After analyzing the main problems existing in the modern chain operation in our country, this article put forward some innovative strategies for the development of chain management in enterprises with practical reference value.