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Web使用模式挖掘就是将数据挖掘技术应用于Web数据,用于发现其中的使用模式,以更好地理解和满足Web上的应用。本文主要介绍本领域的发展状况及最新的研究成果,并进一步探讨在电子商务领域中的应用技术。
Web usage pattern mining is the application of data mining techniques to Web data for discovering patterns of usage in order to better understand and satisfy applications on the Web. This article introduces the state of the art and the latest research results, and further explore the application of technology in the field of e-commerce.