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美国财经权威杂志——《BUSINESS WEEK》评选的07年全球品牌排行榜揭晓,今年结果依旧不出意外,100个名单几乎被美国企业所垄断,再次证明了“金元美国”的经济实力,我们从中选取了前50大品牌与读者共同认知,在熟悉这些品牌的同时,期望着我们民族品牌也早日金榜题名。品牌资产通常包括的要素有:品牌认知度、知名度、好感度、忠诚度、联想度和其他专利资产。整合形成品牌的原料,包捂具体面和抽象面,具体面有质地、价格、色彩、广告、音乐等;抽象面有功能、利益、情感、感受等。通过品牌定位,形成品牌发展策略和传播计划,并据此推进,从而创造该品牌在认知、知名、好感、忠诚、联想、专利等方面的品牌资产。
The ranking of the 2007 global brand rankings released by the “BUSINESS WEEK” magazine by the American Financial Authority magazine revealed that this year’s results were not surprising. The 100 lists were almost monopolized by American companies, which proved once again the economic strength of “Gold US”. We have selected the top 50 brands and readers for common understanding. While familiarizing ourselves with these brands, we expect that our national brands will also be named as soon as possible. Brand assets typically include: brand awareness, popularity, favorability, loyalty, association, and other patent assets. Integrate the raw materials that form the brand, including the specific surface and the abstract surface. The specific surface includes texture, price, color, advertisement, and music. The abstract surface has functions, interests, emotions, and feelings. Through brand positioning, form a brand development strategy and communication plan, and advance accordingly, thereby creating the brand’s brand assets in terms of awareness, well-known, goodwill, loyalty, association, and patents.