七匹狼 服装的灵魂

• 作 者: 周少雄
• 机 构: 福建七匹狼实业股份有限公司,
• 出 处: 成功营销
• 发表日期: 2013年03期
• 关键词: 七匹狼 服装消费 营销者 渠道模式 跨界合作 商务休闲 高级定制 时装周 营销预算 社会化媒体

营销者说2012年是一个品牌发展旧商业模式的终结年。此前,大多服装品牌更注重商业模式和渠道模式,虽然也在做品牌,但往往重“生意”而轻“品牌”。2012年,这些都该画上句号了。在中国服装消费增速放缓的背景下,七匹狼逆势而上。2012年10月,我们发布当年年报业绩预告,业绩预增,净利润53600万元至61846万元,增长幅度为30%至50%。2012年是一个品牌发展旧商业模

Marketers say 2012 is the end of a brand’s old business model. Previously, most clothing brands pay more attention to the business model and channel model, although they are also doing the brand, but often weigh “business ” and light “brand ”. In 2012, all these should come to an end. In the context of the slowdown in the growth of China’s clothing consumption, the seven wolves came against the trend. In October 2012, we released a preview of the annual results for the year, with a performance increase of 536 million yuan to 618.46 million yuan, an increase of 30% to 50%. 2012 is a brand development old business model