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河南具有丰富的姓氏寻根旅游资源,是中国根文化的发源地,也是海内外众多华人、华侨、港澳台同胞的始祖地。近年来,各地相继开展一系列围绕“亲情牌”、“乡情牌”的寻根活动,加强了同姓氏祭祖活动的开展,对促进河南省对外友好交流,深化旅游市场,推进旅游业良性发展等方面起到了积极作用。本文针对姓氏寻根旅游出现的一些问题和不足,进行分析探讨,并提出措施和建议。
Henan is rich in surname tourism resources, is the birthplace of China’s root culture, but also many foreigners at home and abroad, overseas Chinese, Hong Kong, Maucao compatriots origin. In recent years, various localities have carried out a series of root-seeking activities centered around “affectional love cards” and “township love cards”, strengthened the activities of ancestors worshiping the same surname, and promoted the foreign exchanges and exchanges of Henan Province, deepened the tourism market and promoted tourism Industry and other aspects of healthy development has played a positive role. This article aims at some problems and shortcomings of the surname root-seeking tourism, analyzes and discusses and puts forward the measures and suggestions.