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目前视觉传达属于热门专业,有着极大的市场需求空间。但是该专业教育却存在着发展缓慢、与市场脱节等问题。在教育实践中通过校企互动教学,不仅有利于高校在视觉传达教育工作上的创新,还能够为企业高新技术的发展提供充足的人才。要建立科学的高校视觉传达校企合作模式,应当创建校企联动培养机制,有效借助企业具有的资源优势,并通过创立高校内的企业工作室等方式,提高学生的适应力与实践技能水平。同时,还应重视教学评价,这也是实现校企合作的重要保证。
Visual communication is currently a hot professional, has great market demand for space. However, there is such a problem in the professional education that it develops slowly and is out of touch with the market. In the practice of education, through the interactive teaching between school and enterprise, it is not only conducive to the innovation of visual communication and education in colleges and universities, but also can provide sufficient talents for the development of high-tech enterprises. To establish a scientific university visual communication school-enterprise cooperation model, we should create a linkage between school-enterprise training mechanism, effective use of resources owned by enterprises, and through the creation of university studios and other enterprises to improve students’ adaptability and practical skills. At the same time, we should attach importance to teaching evaluation, which is also an important guarantee for the cooperation between schools and enterprises.