漳州休闲农业旅游发展研究

• 作 者: 杨松华 李勇泉
• 机 构: 华侨大学旅游学院,
• 出 处: 企业活力
• 发表日期: 2012年09期
• 关键词: 漳州 休闲农业旅游 台湾休闲农业

休闲农业旅游是以依托农业资源和人文旅游资源为基础,以市民休闲、度假、体验、求知为目的的一种新兴旅游方式。台湾休闲农业发展的成功经验为漳州休闲农业发展提供了借鉴。漳州发展休闲农业应该从政府引导、差异化发展、区域品牌营销、打造良好产业环境、扩大对台旅游合作、鼓励社会积极参与等方面入手。

Leisure agriculture tourism is based on agricultural resources and cultural tourism resources as the basis, to citizens leisure, vacation, experience, knowledge for the purpose of a new tourist mode. The successful experience of Taiwan’s leisure agriculture has provided reference for the development of leisure agriculture in Zhangzhou. The development of leisure agriculture in Zhangzhou should start with government guidance, differentiated development, regional brand marketing, building a good industrial environment, expanding tourism cooperation with Taiwan and encouraging active participation of the community.