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社会经济的持续健康增长,商务交流也越来越多,在跨国贸易经济活动运行的过程中,使用英语进行交流的机会也在不断增加。积极培养优秀的商务英语应用型人才是当前英语教学工作中的重要培养策略和方向。SWOT分析法作为一种有效的企业发展战略,对于教学工作的顺利进行具有积极的意义和作用,将其应用在商务英语教学工作中,能够起到良好效果。从SWOT分析法的内涵入手,针对商务英语教学中应用SWOT分析法的策略和方式进行全面细致的分析和说明。
The social and economic growth will continue to grow healthily and there will be more and more business exchanges. In the course of the operation of transnational trade and economic activities, there is also an increasing opportunity to communicate in English. It is an important training strategy and direction in the current English teaching to cultivate excellent business English talents. As an effective enterprise development strategy, SWOT analysis has a positive meaning and function for the smooth progress of teaching work. It can play a good effect when it is applied in business English teaching. Starting from the connotation of SWOT analysis method, a comprehensive and meticulous analysis and explanation are given to the strategies and methods of applying SWOT analysis in Business English Teaching.