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中国传统吉祥图形历史悠久,文化内涵丰富,其完美地阐释了东方文化的魅力。在传统吉祥图形元素与现代标志设计相融合的过程中,其贴合时代潮流,不断谋求探索创新,既重新焕发了传统文化的生命力与魅力,也给现代标志设计艺术增添了无数灵感。本文从传统吉祥图形的分析入手,探究了传统吉祥图案在现代标志艺术中的应用与原则,希望能为二者以后的融合发展提供新的思路与参考。
Chinese traditional auspicious graphics have a long history and rich cultural connotation, which perfectly illustrates the charm of oriental culture. In the process of integration of traditional auspicious graphic elements with modern logo design, it is in keeping with the trend of the times and constantly seeking to explore and innovate. It not only reinvigorated the vitality and charm of traditional culture, but also added countless inspiration to the modern logo design art. Starting with the analysis of the traditional auspicious graphics, this article explores the application and principles of the traditional auspicious patterns in the art of modern signs, hoping to provide new ideas and references for the future development of the two.