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深圳,作为联合国教科文组织创意城市网络内的“设计之都”成员城市之一,于2006年开始举办公益广告大赛。大赛坚持以“文明·进步·责任”为宗旨,秉承“创意彰显真善美、公益传播正能量”的办赛理念,推动社会文明进步。十年来,著名主持人白岩松连续五年受邀担任评审委员会主席。著名文化人王鲁湘、著名设计师靳埭强、著名导演许鞍华等业内专家都先后担任过大赛评委。美国、德国等国家的公益机构和创意人士,港澳台相关机构近年均选送作品加入大赛;2014年大赛携
Shenzhen, one of the cities in the “Design Capital” within the UNESCO Creative Cities Network, started organizing public service advertising competitions in 2006. Competition adhere to the “civilization, progress, responsibility,” as its purpose, adhering to the “creativity highlighting the truth, good and the United States, positive public welfare communication,” the concept of running a race to promote social civilization and progress. In the past ten years, renowned host Bai Yansong was invited as chairman of the jury for five consecutive years. Well-known cultural people Wang Luxiang, famous designer Kan Jinqiang, well-known director Xu Anhua and other industry experts have served as the contest judges. In recent years, Hong Kong, Maucao and other agencies in Hong Kong, Maucao and Taiwan have joined the competition for their contributions to the public interest agencies and creative people in the United States, Germany and other countries.