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全世界大的酒店集团都进行品牌经营。据2004年相关统计资料显示.美国80%以上的酒店是有品牌的:加拿大品牌酒店约占30%,但增长速度很快:欧洲虽处于弱势,却总体发展趋势很快,同时又因国家而异。酒店品牌形式多样:有单一品牌、多品牌、族品牌及其携带的多级子品牌、复合品牌之分。品牌不同于商标,品牌间一般是通过品牌的名称、标识、象征物、产品特性、产品组合打包形式和主题标语来识别的。从某种意义上说.酒店品牌是市场价值观和“顾客满意”质量管理体系双重影响、推动的产物。
The world’s major hotel groups are brand management. According to relevant statistics in 2004, more than 80% of the hotels in the United States are branded: Canadian brand hotels account for about 30%, but the growth rate is very fast: although Europe is in a weak position, the overall trend of development is very rapid. At the same time, different. Hotel brands in various forms: a single brand, multi-brand, family brand and its multi-level sub-brand, sub-composite brand. Brands are different from trademarks, and brands are generally identified by the brand’s name, logo, symbol, product characteristics, packaged product mix, and slogan. In a sense, the hotel brand is the product of the double influence and promotion of the market values and the “customer satisfaction” quality management system.