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“合”理论认为,当前我国企业的发展特点决定他们需要通过组合式、整体化赢得竞争优势。众筹则是小微企业形成兼顾融资、产品创新和持续发展的创新型发展模式的有效途径。结合少数民族特色小微企业的经营特点,分析其发展中面临的困难,基于“合”理论,探讨了众筹如何从“联合”、“复合”、“结合”、“相合”四个方面契合少数民族特色小微企业发展模式创新的要求,明确了众筹方案设计应注意的关键因素。
“合 ” theory holds that at present the characteristics of the development of Chinese enterprises determine that they need to win the competitive advantage through the combination and integration. Crowdfunding is an effective way for small and micro enterprises to form an innovative development model that balances financing, product innovation and sustainable development. Combining with the management characteristics of small and micro enterprises with minority nationalities, this paper analyzes the difficulties they faced in the development and based on the theory of “co-integration”, this paper discusses how crowdfunding can be combined with “combination”, “compound” , “Coincidence” four areas meet the characteristics of small and medium-sized micro-enterprise development model innovation requirements, a clear crowdfunding program design should pay attention to the key factors.