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一、品牌推广和渠道构建意义品牌是产品或企业的标识和身份证,在消费市场中的地位不可或缺。市场上各种各样的产品,大到别墅豪宅,小到一张A4纸,每个产品上都有商标,这个商标是区别其与其他同类产品最典型的标记。从商标晋升为品牌,那需要经过商业化手段运作、推广和传播,不断让更多消费者熟知、认可,乃至形成依赖;否则,那仅能叫作商标。
First, the significance of brand promotion and channel construction Brand is the identification of products or enterprises and identity cards, the status of the consumer market indispensable. A variety of products on the market, ranging from villa mansions, small to an A4 paper, each product has a trademark, the trademark is to distinguish it with other similar products the most typical mark. Promoted from a trademark to a brand, which needs to operate through commercial means to promote and spread, so that more consumers continue to make known, recognized, and even rely on; otherwise, it can only be called a trademark.