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每个出版社,每个编辑,都希望设计出好的选题.有了好选题,再加上郑重选择作者,认真编辑、印制,就可能获得双效益的图书.没有好的选题,就注定要失败,即使后续工作做得很好也没有用.那么,好的选题是怎样诞生的呢?通常的说法是要捕捉足够的信息,进行调查研究.在一些编辑学的专著或论文中,在一些获得成功的图书编辑经验中,都强调调查研究,说法很多,诸如“要吃透上头,吃透中间,吃透下头”,要“向作者调查,向书店调查,向读者调查”,“要有市场意识,要有创新意识”等.这些说法无疑都是正确的.
Every publishing house and every editor wants to make a good topic, and if he has a good topic and a solemn choice of authors, carefully editing and printing, he may get double benefit books. , Is doomed to failure, even if the follow-up work done well is useless.So, a good topic is how it was born? The usual argument is to capture enough information for research.In some editorial monographs or In his dissertation, he emphasized the importance of investigation and study in some successful book editing experiences, such as “we should thoroughly understand and thoroughly penetrate our head”, and we should “investigate the author, investigate the bookstore, investigate the reader,” “ Have a market awareness, have a sense of innovation. ”These statements are undoubtedly correct.