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随着传媒技术的不断发展,播音主持行业不断茁壮成长,播音主持行业要求相关从业人员具有过硬的专业基础知识与良好的口头表达能力,其丰富且富有内涵的表达不仅是其自身形象塑造的奠定基础,同时也是其自身节目品牌建立的关键所在,所以,提高播音主持的技术能力尤为重要。本位通过对播音主持专业化的重要性及其塑造的主要途径方式进行论述,旨在提高相关从业人员的自身从业素质,更好的提升自我能力及相关节目的知名度。
With the constant development of media technologies, the broadcasting host industry continues to thrive. The broadcasting host industry demands that relevant employees have excellent professional knowledge and good verbal communication skills. Its rich and rich content expression is not only the laying of its own image Fundamentals, but also the key to the establishment of its own programming brand, so to improve the technical capacity of the host broadcast is particularly important. Based on the importance of broadcasting moderator’s specialization and the main ways of shaping it, this paper aims to improve the self-employed qualities of relevant employees and enhance their self-abilities and the popularity of related programs.