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中国营销智慧1983年,有两件事情值得关注,一边是《英语周报》在山西临汾诞生,另一边,在大洋彼岸“客户关系管理”思想发轫。看似无关的事儿实际上相映成趣,因为按照《英语周报》多年来的经营手段来看,好像早就完全参透了客户关系管理的系统理论,而事实上,这很可能只是一种不谋而合。时至今日,国外概念的神秘感逐渐散去,从以前的吸纳学习,到如今的中国化实践和反思,30年来,国人对西方营销理论的接收和创新一直没有停止,从《英语周报》的例子看,其实,我们早就应该发现自己的智慧了,在越来越流行的各种“中国元素”当中,“中国营销智慧”的分量会越来越重。(上一讲:意大利小镇和中国住宅小区)
China Marketing Wisdom In 1983, there were two things that deserved our attention. On the one hand, “English Weekly” was born in Linfen, Shanxi Province. On the other side, the idea of “customer relationship management” was issued in the Pacific Ocean. Seemingly irrelevant things actually get side-by-side, because in accordance with the “English Weekly” years of operating means, it seems already fully integrated into the customer relationship management system theory, but in fact, this is probably just a coincidence And together. Up to now, the mystery of foreign concepts has gradually disappeared. From the previous study of absorption to the practice and reflection of today’s Chinese practice, the reception and innovation of western marketing theories have not stopped for 30 years. From “English Weekly” For example, in fact, we should have discovered our own wisdom. In the more and more popular “Chinese elements,” the weight of “China’s marketing wisdom” will become heavier and heavier. (Previous: Italian town and Chinese residential area)