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新媒体对传统报业的冲击是毋庸置疑的。据相关统计数据,2012年上半年,全国报业广告同比下降7.3%,成为传媒业中唯一出现负增长的媒体。其实,面对新媒体咄咄逼人的攻势,传统纸媒早在多年前就以多种方式积极发展新媒体业务。10年前,在全国报业不断深化改革的背景下,中国黄金报社紧紧抓住中国黄金市场开放的历史性机遇,果断提出了“市场化、产业化、数字化”的发展战略,开始了数字化媒体的探索之路。10年来,中国黄金报社着力突破传统报业发展模式的种种羁绊,通过理念
The impact of new media on the traditional press is beyond doubt. According to relevant statistics, in the first half of 2012, the newspaper ads in the whole country dropped by 7.3% from the same period of previous year, becoming the only media with negative growth in the media industry. In fact, in the face of the aggressive offensive of the new media, the traditional paper media actively developed the new media business many years ago in various ways. Ten years ago, against the background of deepening the reform of the newspaper industry throughout the country, the China National Gold News Corp. firmly took the historic opportunity of the opening up of the gold market in China and put forward a decisive strategy of “marketization, industrialization and digitization” The digital media to explore the road. In the past 10 years, the China Gold Newspaper has made every effort to break through the fetters of the traditional newspaper development mode,