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当前,“数字出版是出版行业未来重要发展方向”已经成为出版行业的普遍共识,实施数字化发展战略,推动由传统出版商向信息服务提供商的数字化转型已成为许多大型出版企业的重要发展战略。人民卫生出版社多年来高度重视数字出版工作,依托公司在卫生出版领域的品牌优势、专业优势、资源优势,学术、教育、大众三大出版并举,全面拓展数字业务,历经传统电子音像出版、数字出版起步,数字出版全面升级三个阶段,围绕解决好数字出版发展中存在的体制机制、目标定位、资金投入、版权保护等六方面问题进行了大量实践与探索,走出了一条富有特色的专业出版社数字出版转型道路。
At present, “digital publishing is an important development direction for the publishing industry in the future” has become a universal consensus in the publishing industry. Implementing a digital development strategy to promote the digital transformation from traditional publishers to information service providers has become an important development for many large publishing companies strategy. People’s Health Publishing House attaches great importance to digital publishing over the years. Based on the company’s brand advantages, professional advantages, resource advantages, academic, education and public publishing in the field of health publishing, it has fully expanded its digital businesses. After publishing through traditional electronic audiovisual materials, Publishing started, digital publishing comprehensive upgrade three stages, around the digital publishing development in solving the institutional mechanisms exist, the target orientation, capital investment, copyright protection and other six aspects of a large number of practice and exploration, out of a distinctive professional publishing Social digital publishing transformation road.