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在文化体制改革特别是报业改革中,不论是与内地市场已进入新一轮改革的都市类报纸产业化趋势相比,还是与东部发达省份市场化程度较高的各级党报相比,处于少数民族地区的新疆各地州党报已经处在全方位差距加大的地位。如何清醒地认识这些差距,并且积极应对以推进少数民族地州党报的报业改革,已经成为必须充分重视和加以解决的大问题,需要我们从实际出发,从本报的具体情况出发,寻找突破口,走出一条良性发展的道路。把握正确舆论导向是根本新疆地州级党报的普遍性特征是经济实力较弱,队伍素质参差不齐,报纸文种多,办报理念相对滞后,且缺乏市场竞争意识;资金来源基本依靠各级财政支持;主要内容和广告的经营上普遍水平不高。可以毫不夸张地说,地州党报距离以报养报,甚至报业产业化的目标还有非常长的路要走。这里需要提出的问题就是:应该从何着手努力寻求发展之路?笔者以为,就是
In the reform of the cultural system, especially in the newspaper industry, whether compared with the tendency of the industrialization of urban newspapers that the mainland market has entered a new round of reform or with the more marketized newspapers at all levels in the developed eastern provinces, Minority areas in Xinjiang throughout the state party newspaper has been in an all-around widening position. How to clearly understand these gaps and actively respond to the reform of the newspaper industry in the minority state and state party newspapers has become a major issue that must be given due attention and solved. It is necessary for us to proceed from reality and proceed from the specific circumstances of this newspaper to find a breakthrough , Out of a healthy development path. To grasp the correct direction of public opinion is a fundamental feature of the general status of Xinjiang prefectural state party newspaper is weak economic strength, the quality of the team is uneven, the newspaper variety, reporting concept is relatively lagging behind, and the lack of awareness of market competition; basic sources of funds rely on all levels Financial support; the main content and advertising are generally not high level of management. It is no exaggeration to say that there is still a long way to go before the state party newspaper reaches its goal of raising the newspaper and even the newspaper industry. The question that needs to be asked here is: Where should I proceed to seek development? I think that is