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市场竞争的高级阶段是品牌竞争。在经济全球化的今天,知名品牌的优势已经凸现,拥有名牌就拥有市场,而且市场竞争越激烈,品牌集中的速度越快,名牌效应越大。通过阐述品牌与品牌竞争力的关系,分析品牌价值对提升包装企业核心竞争力的重要性,提出了实施品牌策略打造包装企业核心竞争力的相关对策。
The advanced stage of market competition is brand competition. In the economic globalization today, the advantages of well-known brands have been highlighted, with the brand name to own the market, and the more intense market competition, the faster the brand concentration, the greater brand-name effect. By expounding the relationship between brand and brand competitiveness, this paper analyzes the importance of brand value to enhance the core competitiveness of packaging enterprises and puts forward some countermeasures to implement brand strategy to build the core competitiveness of packaging enterprises.