论文部分内容阅读
随着中国智能手机用户、互联网用户的规模跃升到新的高度,报纸媒体的生存发展面临前所未有的挑战。2016年,中国报纸的创新力度呈现增强势头,在传播内容、传播技术、媒介融合、经营管理等方面新意频现,但中国报纸的经营状况整体上并未好转,中国报纸的遗憾依然不少。传播内容创新综观2016年报纸传播内容的创新,主要体现在突出重点、错位传播。2016年1月4日,《华西都市报》在头版发表《有你在灯亮着——改版致
As the number of Chinese smartphone users and Internet users has jumped to new heights, the survival and development of newspaper media are facing unprecedented challenges. In 2016, the innovation of China’s newspapers showed an increasing momentum, with frequent new ideas in terms of content dissemination, communication technologies, media convergence and management. However, the overall operating conditions of Chinese newspapers have not improved. The Chinese newspapers still have a lot of regret. Innovative Content Propagation Looking at the innovations in content dissemination of newspapers in 2016, the focus is on giving prominence to the key issues and disseminating the misleading information. January 4, 2016, “Huaxi Dushi Bao” published in the front page "There you are lights on - revision to