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随着市场经济的深入发展,事件营销逐渐成为各个企业开展营销活动常用的手段,随着互联网技术的日臻成熟,加之社会化媒体的涌现,社会中的热点事件能得以迅速传播,影响范围空前扩大,这使得每个热点事件都可能成为不同企业开展事件营销、扩大企业影响力、提高知名度和销售业绩的良好契机。本文将以互联网的视角,结合社交媒体的运用,对企业如何开展事件营销进行阐述。
With the further development of market economy, event marketing has gradually become the common means of marketing activities for all enterprises. With the maturity of Internet technology and the emergence of social media, hot events in society can be rapidly spread and the scope of influence is unprecedentedly expanded , Which makes every hot event may become a good opportunity for different companies to carry out event marketing, expand business influence, improve visibility and sales performance. This article will be from the perspective of the Internet, combined with the use of social media, how to carry out the incident business marketing elaboration.