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制约我国广告业发展的制度因素包括四个方面:市场调节与国家调节关系错位,宏观经济与微观经济的关系错位,非公企业与公有企业地位不平等,以及经济权力与市场权利失衡。完善我国广告业科学发展的经济法对策,是协调政府调节与市场调节的关系,协调宏观经济与微观经济的关系,协调经济权力与经济权利的关系,协调公有经济与非公经济的关系。
The institutional factors restricting the development of China’s advertising industry include four aspects: the dislocation of the relationship between market regulation and state regulation, the dislocation of the relationship between macroeconomy and micro-economy, the inequality of the status of non-public enterprises and public-owned enterprises, and the imbalance between economic power and market power. The measures to perfect the economic law of China’s advertising industry’s scientific development are to coordinate the relationship between government regulation and market regulation, to coordinate the relationship between macro economy and micro economy, to coordinate the relationship between economic power and economic rights, and to coordinate the relationship between public economy and non-public economy.