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今年6月,杭州娃哈哈集团向市场全面出击,推出了一种新饮料——非常可乐,它的味道非常接近世界名牌可口可乐。在当今中国饮料业几乎城池尽失的时期,娃哈哈叫板可口可乐、百事可乐,力夺市场,此举引起社会舆论的广泛关注,不少报纸赞誉娃哈哈集团的这一壮举意味着娃哈哈以非凡的胆略和勇气,扛起民族品牌的大旗,打响了国内饮料行业收复失地的第一枪;实际上是中国民族品牌与国外品牌在进入21世纪前的一次较量,其结果将直接影响到中国饮料业的发展走向。果然如此?中国呼唤自己的民族品牌改革开放至今,中国市场的品牌如雨后春笋,繁杂无比。但它们都有一个致命的弱点:弱小无力,难以支撑起一片江山。
In June of this year, the Hangzhou Wahaha Group made a comprehensive attack on the market and launched a new type of beverage, Coke, which is very similar to the world famous Coca-Cola. In a time when China’s beverage industry has lost almost all its cities, Wahaha has called on Coca-Cola and Pepsi to capture the market. This move has aroused widespread concern in public opinion. Many newspapers praised Wahaha’s feat that Wahaha has extraordinary courage and courage. The flag of the national brand was picked up and the first shot of the domestic beverage industry regaining lost ground was launched; it was actually a contest between Chinese national brands and foreign brands before they entered the 21st century, and the result will directly affect the development of the Chinese beverage industry. Towards. Sure enough, China has called for its own national brand. Since its reform and opening up, brands in the Chinese market have mushroomed and are extremely complex. But they all have a fatal weakness: weak and weak, it is difficult to support a country.