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目前业内对“互联网+”的较普遍理解是,不要仅仅把它做成物理反应,而是要做成化学反应。不过,在我们看来,不管是物理反应还是化学反应,最重要的问题在于使原来的产品和服务演变成全新的产品和服务。这方面最简单的例子是碘盐。原本食盐的主要成分氯化钠和碘元素没有任何关联,然而通过人为的组合之后,碘盐变成了可以预防甲状腺疾病的全新品种,而它也仅仅实现了两者的物理组合。下面即将展开的神州租车的案例,通过互联网+的转型,神州租车避免了沿着原有行业重资产模式陷入步履维艰的泥潭,转而成为抓住移动互联网巨大流量入口的轻资产公司。
The current industry is more common understanding of “Internet + ”, do not just make it a physical reaction, but to make a chemical reaction. However, in our opinion, the most important issue, whether physical or chemical, is to make the original products and services evolve into entirely new products and services. The simplest example in this regard is iodized salt. There was no connection between sodium chloride and iodine, the main ingredient of the original salt. However, after the artificial combination, iodized salt became a brand new product that can prevent thyroid diseases, and it only achieved the physical combination of the two. Following the upcoming car rental case in China, through the transformation of the Internet +, Shenzhou car rental to avoid the heavy asset model along the existing industry into a quagmire, turned into a huge traffic to seize the mobile Internet traffic light asset companies.