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[招生对象]企业董事长、总裁、副总裁、电商部门负责人等高层管理人员[授课内容]●电子商务●微博营销●微商●互联网金融●淘宝天猫●百度营销●O2O●新媒体运营●移动电商●走出电商困局●社群●物流与供应链●全网营销●视频、图片营销●IT系统●传统企业转型发展●微信营销●官网构建与运营●互联网思维[产品打造]●企业文化●人才引进与管理●电商产业园策划与运营●国家电商政策●游学知名电商企业●股权、期权、投融资和上市[增值部分]●成为北京大学电商总裁同学会的会员,享受2000名高端人脉。●有机会成为北京大学电商EMBA研修班的案例企业,优先享受战略咨询、运
[Enrollment Target] Senior Executives such as Chairman, President, Vice President and Head of E-commerce Department [Contents] ● E-commerce ● Weibo Marketing ● Wechat ● Internet Finance ● Taobao Lynx ● Baidu Marketing ● O2O ● New Media Operations ● Mobile Commerce ● Out of Dilemma ● Community ● Logistics and Supply Chain ● Network Marketing ● Video and Image Marketing ● IT System ● Traditional Enterprise Transformation and Development ● WeChat Marketing ● Official Website Construction and Operation ● Internet Thinking [Product Build] ● Corporate Culture ● Introduction and management of talent ● Planning and operation of E-commerce industrial parks ● National e-commerce policies ● Traveling and learning famous e-commerce enterprises ● Equity, options, investment and financing and listing [Value Added] ● Be a CEO of Peking University E-commerce Members will enjoy 2000 high-end contacts. ● have the opportunity to become Peking University ecommerce EMBA seminar business case, priority to enjoy the strategic advice, transport