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零售国际化是零售领域的一项前沿课题,虽然国外已经积累了一定的相关研究成果,但是总体上看,该领域的研究仍然处于发展阶段,许多理论假说都还有待于进一步的探讨和验证。在我国国内,这一领域的研究更显薄弱,而在全球经济一体化、中国入世及国内改革发展稳步推进的复杂背景下,中国本土零售商业的发展迫切地需要零售国际化理论的支撑。目前,中国市场稳定良好的政治、经济环境以及巨大的消费潜力,使其已经成为国际零售商瞩目的焦点。自1992年中国零售领域对外开放以来,越来越多的外资零售商将中国市场视为海外扩张的理想选择,纷纷抢滩中国市场。目前,全球50家最大的零售企业,有40多家已在中国“抢滩登陆”,对中国本土零售商业形成了渗透和吞并之势。一些地方政府部门,为了完成引资指标,不惜出让城市黄金地段,给予外资零售企业各种“超国民待遇”,从
Retail internationalization is a frontier topic in the retail field. Although some relevant research results have been accumulated abroad, the research in this field is still at the stage of development in general and many theoretical hypotheses have yet to be further explored and verified. In our country, the study in this area is even more weak. Under the complex background of global economic integration, China’s accession to the WTO and the steady progress of domestic reform and development, the development of China’s domestic retail business urgently needs the support of the theory of retail internationalization. At present, the stable political and economic environment and huge consumption potential of the Chinese market have made it a focus of international retailers. Since the opening up of China’s retail sector in 1992, more and more foreign retailers have considered the Chinese market as the ideal choice for overseas expansion and have successively taken the Chinese market. At present, more than 40 of the 50 largest retail companies in the world have “grabbed the beach” in China and infiltrated and annexed the domestic retail business in China. Some local government departments, in order to complete the index of attracting foreign investment, at the prime locations in the city and give various kinds of “super national treatment” to foreign-funded retail enterprises. From