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作为20世纪末出现的新型营销模式,电子商务已经被越来越多的企业和用户所发掘和重视,并以其巨大的能量扭转了企业营销的传统方式。大到索尼、戴尔、摩托罗拉,小到分散全球各地的中小企业,从企业内部的信息化管理,到建站宣传企业自身形象,发展到今天的网络营销,电子商务已经成为推动互联网和传统企业发展的主动力。它跨越时空、规模、国界、语言和文化等诸多因素的制约,构架新的市场,有力地推动了企业经济和贸易的发展进程。
As a new marketing model emerged in the late 20th century, e-commerce has been discovered and valued by more and more enterprises and users. With its enormous energy, e-commerce has reversed the traditional way of marketing. To Sony, Dell, Motorola, small to scattered small and medium enterprises around the world, from the internal information management, to build a site to promote their own image, to today’s Internet marketing, e-commerce has become to promote the development of the Internet and traditional enterprises Motivation. It spans time and space, scale, national boundaries, language and culture and many other constraints, the construction of new markets, effectively promoted the economic and trade development process.