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经历了2012年的一系列变革和考验,中国经济稳步迈入2013年。为有效助力广大企业把握2013年中国市场营销先机,昌荣传播在新年之初发布《2013年中国消费趋势预测》,选取八大消费趋势动态,把脉2013年中国消费趋势变化,洞察市场营销新契机。一:食品安全引发“海外代购”及“租地种菜”风潮纵观2012年,食品安全依然是中国消费市场最受关注和诟病的问题。几乎贯穿全年的一系列食品安全问题,再次打击了中国消费者对于中国食品安全的信赖。由此引发了海外代购、租地种菜及对有机食品的追捧。食品企业正努力通过产业链的公开透明以及本
After a series of changes and tests in 2012, China’s economy entered the market steadily in 2013. In order to effectively facilitate the majority of enterprises to seize the opportunities in China’s marketing in 2013, Changrong Broadcasting released the “2013 China Consumption Trend Forecast” at the beginning of the new year, selected the trends of the eight consumer trends, and changed the trend of China’s consumer trends in 2013 and new opportunities in marketing . A: food safety triggered “overseas purchasing ” and “rental land grow vegetables ” Overview 2012, food safety is still the most concern and criticism of China’s consumer market issues. Almost throughout the year a series of food safety issues once again hit the Chinese consumers’ trust in China’s food safety. This has led to overseas purchasing, renting vegetables and the pursuit of organic food. Food companies are trying their best to be open and transparent through the industry chain