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智能终端的迅速普及、移动互联网的快速发展给传统电信产业带来一场大变革:一边是整个产业边界进一步扩大,与IT业相互融合、相互渗透;一边是电信运营商面临用户行为变化、增量不增收、管道化压力等多重挑战。运营商如何把握移动互联网时代主动、加快向内容和服务提供商转型已成为整个产业链的当务之急,而由中国联通广东省公司深圳市分公司(以下简称深圳联通)创新推出的应用“万微”无疑是一次有益的探索。作为一款集客户服务、手机阅读、软件下载和社交娱乐为一体的综合性服务应用,“万微”既打破了以往运营商应用开发碎片化的瓶颈,也带来了适用移动互联网发展的新型服务模式。
The rapid popularization of intelligent terminals and the rapid development of mobile Internet have brought a great revolution to the traditional telecom industry. On the one hand, the entire industry boundary is further expanded and the IT industry merges with and permeates with each other. On the one hand, telecom operators face changes in user behavior and increase Do not increase revenue, pipeline pressure and other multiple challenges. Operators how to grasp the initiative in the mobile Internet era, accelerate the transition to content and service providers has become the top priority of the entire industrial chain, and by the China Unicom Guangdong Province, Shenzhen Branch (hereinafter referred to as Shenzhen Unicom) innovative application “Is undoubtedly a useful exploration. As a comprehensive service application that integrates customer service, mobile reading, software downloading and social entertainment, ”Wanwei" not only breaks the bottleneck of application-development fragmentation in the past, but also brings about the application of mobile Internet development New service model.