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理想很丰满,现实很骨感。曾经连续多年昂首阔步、一路凯歌的中国酒业,由于经济形势不景气,“三公消费”限制,塑化剂风波以及“限酒令”的出台,造成产销企业库存大量积压,资金难以回笼,且低价和窜货现象频发……中国酒业面临前所未有的压力。华丽的包装,让中国酒业迷失本性;公务消费,一度令酒业欣喜若狂。回望过去才发现,畸形消费造就了虚假繁荣,投资过热导致了泡沫堆积。如今,企业家在“骨感”的现实面前,很是纠结。曾经的繁华渐渐远去,经济全球化及微利时代的到来,加剧了酒业的竞争程度,企业面对的是现实严峻的挑战。
Ideal is full, the reality is very skinny. Chinese wine industry, which has been striding for many years and has taken pride of place all the time, has caused a large backlog of inventory of production and sales enterprises and difficulty in withdrawing funds because of the economic downturn, restrictions on the “three public consumption”, the turmoil of plasticizers and the “wine restriction order” , And frequent low prices and FALSIFYING phenomenon ... China’s liquor industry is facing unprecedented pressure. Ornate packaging, so that Chinese liquor lost its nature; business spending, once so ecotourism liquor. Recalling the past only to find that abnormal consumption created a false prosperity, overheated investment led to the accumulation of bubbles. Nowadays, entrepreneurs are entangled in the reality of “bone feeling ”. Once the bustling away, the advent of economic globalization and meager profit has exacerbated the degree of competition in the liquor industry, and enterprises are faced with harsh real challenges.