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’96中国国际航空航天博览会经过6天的贸易洽谈和飞行表演,在签订20多亿美元的合资合作协议后,于11月10日在珠海市降下帷幕。博览会上,笔者除首次领略了各国军民用飞机的精湛表演外,更感受到海外厂商在中国这个巨大的航空航天市场上的媒介争夺战以及与此相映的中外记者间的“新闻战”。别出心裁“抢”记者离’96中国国际航空航天博览会开幕还有10多天,就有外国公关公司和外国驻华商社通过电话或文传,邀请记者参加在航展期间举办的名目繁多的新闻发布会、产品介绍会和合同签字仪式,试乘他们的
’96 China International Aviation and Aerospace Expo came to a close on November 10 in Zhuhai after six days of trade talks and air show after signing a joint venture cooperation agreement of more than 2 billion U.S. dollars. Exposition, the author not only excerpted the superb performance of civil and military aircraft of various countries for the first time, but also felt the media war between overseas manufacturers in this huge aerospace market in China and the “news war” between Chinese and foreign correspondents, . Ingenuity “grab ” reporters from ’96 China International Aviation and Aerospace Exhibition more than 10 days before the opening, there are foreign public relations companies and foreign business offices in China by telephone or text, invite journalists to participate in the airshow held a wide variety of Press conferences, product briefings and contract signing ceremonies, test ride them