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你可以防止这种被称为“沉没成本陷阱”的有害心理偏差 对自己的项目及人员管理造成的危害 你曾批准为公司开发一种令人瞩目 的新产品,而一年后的现在,事 情进展并不顺利。尽管一年前的 预测表明,顾客需要你的产品,但市场已经 发生变化,顾客反应最多只能说“不甚确 定”。你不打算就此放弃,扔掉1000万美元 的先期投资。这样做到底对不对? 事实上,专家称,在注定失败的产品 上多花一分钱都是错误决策。对沉没成本 (即无法再收回的投资)追加投入,是人们
You Can Prevent This Harmful Mental Deviation That Is Called “The Sunk Cost Trap” For Your Project And Personnel Management You’ve approved the development of a compelling new product for your company, and a year later now, things Progress is not smooth. Although the prediction of a year ago shows that the customer needs your product, the market has changed and the customer response can only say “not sure at all.” You do not intend to give up, throw away $ 10 million of up-front investment. In the end is it right? In fact, experts say it would be a bad decision to spend a penny on the doomed product. It is people who add up to sunk costs (that is, investments that can no longer be recovered)