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应对开播10年的收视疲劳,重庆广电集团新闻中心在其王牌新闻节目《天天630》中增设了时长6分钟的板块栏目《美食非常道》。栏目组秉承“走转改”的指导思想,走街串巷发现寻常生活中的美食,以朴实生动的语言结合新媒体进行传播。实现了“以民生新闻的方式打开美食栏目”的目标,丰富了现有美食类节目的样态,也为其他民生新闻节目的破题提供了借鉴。
In response to the 10-year-long viewing fatigue, CCTV News Center of Chongqing Radio and Television Group added a six-minute section of the section titled “Food is Very Good” in its flagship news program “Daily 630”. Column group adhering to the “walking change ” guiding ideology, walking through the streets to find the unusual life of food, simple and vivid language with new media. The goal of “opening the food section with the livelihood news” has been achieved, which has enriched the status of existing food programs and provided reference for other livelihood news programs.