论文部分内容阅读
由上海外国语大学主办的工商管理国际学术研讨会在上海外国语大学举行。会议主题是探讨在经济全球化与信息化环境下新的经营管理方式,主要包括:①如何提高中国外贸企业竞争力,②如何利用互联网开展营销工作,③东亚特别是韩国经济危机的经验教训,④如何创立知识密集型组织,⑤如何开发高新技术,⑥如何运用关系营销原理与方式,⑦对欧盟经济与贸易制度研究,⑧海外直接投资与跨国公司经营管理研究,⑨人力资源开发与现代工
International Business Seminar hosted by Shanghai International Studies University was held in Shanghai International Studies University. The theme of the conference is to explore new ways of operation and management in the context of economic globalization and informatization. These include: (1) how to improve the competitiveness of Chinese foreign trade enterprises, (2) how to use the Internet to carry out marketing work, (3) lessons from the economic crisis in East Asia, especially South Korea, and How to establish knowledge-intensive organizations, how to develop high and new technology, how to use the principles and methods of relationship marketing, research on the EU’s economy and trade system, research on the overseas direct investment and the management of multinational corporations, and human resource development and modern engineering