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征联求偶,乃我国独创的民众喜闻乐见的一种文字游戏.商界借征联活动以扩大企业影响,推销货品,也可谓中国广告一绝.征联广告,古已有之.明代洪武年间,长安城有家豆腐坊地处偏角,生意不景气,于是店主就在闹市区书面征联,言中者赏银三十两, 所出上联是:“瓦罐澄来银有影”.应对的文士不少,最后以“金刀割处玉无暇”句夺魁.从此,该豆腐坊生意便兴隆起来了.
Joining the courtship is a kind of word game that is uniquely popular among the people of our country. The business community has used the recruitment campaign to expand corporate influence and promote the sales of goods. It can also be said that China’s advertising is a must. Advertising has long existed during the Hongwu period of the Ming dynasty. The city’s home-made bean curd workshop is located at a declining angle and the business is sluggish. Therefore, the shop owner wrote a written consortium in the downtown area, saying that the person in the remarks was rewarding silver thirty-two. A lot of scribes, and finally with a “golden sword cut office jade without the sentence” won the first prize. Since then, the bean curd workshop business has boomed.