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本文首先论述了绿色营销兴起,第二部分说明了绿色营销与传统营销的区别;再论述完其发展史之后本文的最后一部分又阐述了企业实施绿色品牌战略和绿色市场开发战略。绿色营销在我国乃至全世界的企业发展来说都是不可缺少的,传统的营销模式已经是没有发展性了,人们社会要发展就是要注重环保,注重节能。营销的绿色化恰恰可以坚持着一点,可以推动社会的发展,维持人类的生态平衡。
This article first discusses the rise of green marketing, the second part explains the difference between green marketing and traditional marketing; after the discussion of its history of development, the final part of this article elaborates on the implementation of green brand strategy and green market development strategy. Green marketing is indispensable for the development of enterprises in China and even in the world. The traditional marketing model is no longer developed. People’s social development is to pay attention to environmental protection and energy conservation. The greenization of marketing can precisely maintain one point, which can promote the development of society and maintain the ecological balance of mankind.