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当前,高科技快节奏的生活状态下,生活环境喧嚣嘈杂,人们面临着各种各样的心理压力,越来越多的人开始摒弃繁缛豪华,力求拥有一种自然平实的心境,人们更加向往清新自然,随意简洁的画面。广告设计中的简约设计正好与人们的这种心理需求不谋而合,所以简约理念日益受到受众和设计师的亲睐,并在现代设计的各个领域成为一种必然趋势是不容质疑的。文章通过对简约理念在平面设计中的形成、发展及特征进行梳理和总结,从形态元素、空间层次、画面构成三方面,加之实例浅析简约理念在现代平面设计中的运用,希看能为设计者在风格的掌握上提供些许参考。
At present, with the high-tech fast-paced living environment, noisy living environment, people are faced with a variety of psychological pressure, more and more people began to abandon the traditional luxury, strive to have a natural state of mind, people are more yearning Fresh and natural, casual simple picture. The simple design in advertising design happens to coincide with people’s psychological needs. Therefore, the concept of simplicity is increasingly favored by the audience and designers, and it becomes an inevitable trend in all fields of modern design. Through the combing and summarizing of the formation, development and characteristics of the concept of simplicity in graphic design, the article analyzes the application of the concept of simplicity in modern graphic design from the aspects of form element, space level and picture composition, Designer in the style of control to provide some reference.