论文部分内容阅读
进入2014年的最后一个月,我们不忘回顾这一年发现,无论是互联网行业,还是暖通空调行业在这一年都显得热闹非凡。这一年,互联网巨头新浪微博、京东、阿里巴巴纷纷在美国上市;小米乘着“网络营销”的东风,进军海外市场;滴滴和快车打车软件的争夺战依然没有停歇……这一年,暖通行业刮起了O2O风潮,格力结缘阿里巴巴,与董明珠豪赌10个亿的雷军最终“扛着”他的小米奔入了美的怀抱。有人说,未来的商业战争就是互联网营销的战争;有人说,没有传统制造业的支撑,有再好的营销也只不过是昙花一现。那么,互联网思维到底能给传统制造企业
In the last month of 2014, we did not forget to recall that this year we found that both the Internet industry and the HVAC industry were crowded this year. This year, the Internet giant Sina Weibo, Jingdong, Alibaba have listed in the United States; Xiaomi riding the “Internet Marketing ” east wind into the overseas market; drops and fast car fight software battle is still not stopped ... ... this One year, HVAC industry blew the wave of O2O, Gree tied Alibaba, and Dong Mingzhu gamble 10 billion Lei Jun finally “carrying ” his millet into the embrace of the United States. Some people say that the future of commercial war is the Internet marketing war; some people say that there is no support for the traditional manufacturing industry, there is no better marketing is only a flash in the pan. Well, the Internet thinking in the end to give the traditional manufacturing enterprises