论文部分内容阅读
电视业已经进入了一个新的发展时期,面临重要的产业结构调整,而这场结构调整会振荡若干年……一、2001年电视广告业发展统计分析对电视广告业来说,定量的数据分析报告是我们的工作语言。先来看一下去年的两个重要的数据:关于去年中国广告业的收成有两个统计数据,一个是中广协的,一个是AC尼尔森的。AC尼尔森的统计收入比中广协的收入多123.51亿。大家更倾向于中广协的统计,因为中广协的统计是根据各个会员单位盖好章以后发给中广协的数据,准确性比较高,而AC尼尔森的数据可能相当一部分的统计是根据对收视的监测来做的。
TV industry has entered a new period of development and is facing major industrial restructuring, and this structural adjustment will oscillate for several years ...... 1. Statistical Analysis of the Development of Television Advertising in 2001 For the television advertising industry, quantitative data analysis The report is our working language. Take a look at two important figures from last year: There were two statistics on the revenue of China’s advertising industry last year, one from the ACGC and the other from the AC Nielsen. AC Nielsen’s statistical income more than the Association’s revenue more than 12.351 billion. Everyone prefers the statistics of China Guangdong Broadcasting Society. Since the statistics of China Guangdong Broadcasting Association are based on the data given to China Association of People’s Republic of China after each chapter was completed, the statistics of ACNielsen’s statistics may be based on Monitoring of the ratings to do.