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增长减速 2004年中国热饮料行业显示出增长放慢的迹象,与1999～2004年间8％的复合年增长率(CAGR)相比,该年的销量增长不到7％。阻碍市场进一步增长的一个主要因素就是其他热饮料表现迟缓,在中国主要是指用谷类和大豆制成的即饮混合饮料。尽管家庭普及率仍停留在人均仅600克左右的低水平,但还是可以看出,中国的消费者——尤其是城市消费者,出于形象和健康的考虑,正在从谷类和大豆产品转向软饮料和乳品的消费。
Growth Decelerated China’s hot drinks industry showed signs of slowing in 2004, with sales less than 7% higher than the 8% CAGR between 1999 and 2004. A major impediment to further market growth is the sluggish performance of other hot beverages, which in China mainly refer to ready-mixed drink made from cereals and soybeans. Although household penetration remains at a low level of only about 600 grams per capita, it is still clear that Chinese consumers, especially urban consumers, are switching from cereals and soy products to soft drinks for image and health reasons And dairy consumption.