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所谓“二愣子品牌”,其核心特征就是在营销活动中敢于得罪一部分人。它可以是高傲的贵族,也可以是普通的草民,可以是顽古的大儒,也可以是呐喊的西哲,总之可以是任何人群的代表,但其必须具备反对另一部分人的特征,通过拒绝甚至攻击另一部分人,来巩固自己所代表的品牌形象。
The so-called “Erlengzi brand”, whose core feature is to dare to offend some people in marketing activities. It can be arrogant aristocrats, it can be an ordinary grass-roots people, can be a stubborn Confucianism, can also be shouting Xizhe, in short, can be representative of any crowd, but it must have the characteristics against another part of the people, by rejecting even Attack some people, to consolidate the brand image they represent.