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YOu SET uP ThE wEbSITE whEN YOu wERE a maSTER’S STuDENT aT FuDaN uNIvERSITY. whaT waS YOuR INSPIRaTION FOR LauNChINg ThIS SITE? In the second year of my Master’s, I always ordered this takeout dish with steamed rice and beef. It only cost 10 RMB but had a lot of beef in it. My roommates said the beef was probably fake, but I didn’t take it seriously because I couldn’t believe there was such a thing as fake beef. That just seemed so ridiculous and completely beyond my imagination. Then, one day, I read a news report on people manufacturing fake beef with beef extract, using pork as a base. This meant that consumers were really eating pork when they thought they were eating beef. I was positively shocked and started to pay attention to food safety issues in China, and I realized that ordinary people don’t know enough about these issues. Out of my sense of civil responsibility, I decided that someone had to do something about it, so I started a website. student, I read a story about the writer Upton Sinclair and 26th American President Theodore Roosevelt. In 1906, Sinclair wrote"The Jungle," a book regarding a meat processing factory in Chicago. When President Roosevelt read the book he was eating his breakfast and immediately jumped up and threw his breakfast sausage out of the window. Later, he invited Sinclair to the White House and launched an investigation into the appalling conditions described in the novel and pushed forward the Pure Food and Drug Act. While I was developing the site, I remembered this story and wrote it at the top of the website: People should think “throw it out of the window” when faced with food safety crises. (掷出窗外——面对食品安全危机,你应有的态度!Zh# Ch$ ON maY 3, 2012, abOuT 25,000 PEOPLE vISITED YOuR wEbSITE IN JuST TwO hOuRS, CauSINg IT TO CRaSh. whaT CauSED YOuR SITE TO gO vIRaL aND whaT SORT OF TRaFFIC DOES YOuR
SITE gET NOw?
ThE wEbSITE haS COLLECTED OvER 3,000 NEwS REPORTS ON POOR FOOD quaLITY. hOw DO YOu ENSuRE ThE aCCuRaCY OF ThE NEwS? whaT IS
ThE STaNDaRD FOR COLLECTION? whaT DO YOu DO whEN YOu PubLISh aN INaCCuRaTE REPORT? We attach great importance to this issue and we have a high standard of selection. First, the news reports are selected from news agencies with high credibility. Second, for the same event, we collect news reports from different news agencies. We provide a platform for viewers to learn about the event from different angles in order to maintain accuracy. When we find that we have published an inaccurate report, we immediately remove it from the site. For example, IN maY 2012 YOu haD TaLKS wITh ThE ShaNghaI FOOD SaFETY
COmmITTEE. DO YOu ThINK YOuR SITE CaN PLaY aN ImPORTaNT ROLE IN POLICY maKINg? Yes, it can. First of all, I was interviewed by the Shanghai Food Safety Committee in order to understand the point-of-view of everyday people. We subsquently got the Committee’s support. This helps ordinary people learn that we can do more to change food safety if we take a sensible and reasonable approach to these issues. In addition to having relationships with policymaking organizations, my website transmits a voice that many ordinary people regard as important. Although the effects may not follow a very direct path, they are real and happen all the time. IN YOuR OPINION, whaT CaN ORDINaRY PEOPLE DO TO hELP PuT a STOP TO CONTamINaTED aND DaNgEROuS FOOD? I hope that when we are facing these issues, we should all act accordingly: don’t be indifferent. For example, if a milk brand is found to be contaminated and dangerous, please don’t buy that milk brand. It may take a long time to see results, but the day you say "no" to contaminated and dangerous food is the day you are on the path to stopping them.-aliCia zhang (张华阳)
SITE gET NOw?
ThE wEbSITE haS COLLECTED OvER 3,000 NEwS REPORTS ON POOR FOOD quaLITY. hOw DO YOu ENSuRE ThE aCCuRaCY OF ThE NEwS? whaT IS
ThE STaNDaRD FOR COLLECTION? whaT DO YOu DO whEN YOu PubLISh aN INaCCuRaTE REPORT? We attach great importance to this issue and we have a high standard of selection. First, the news reports are selected from news agencies with high credibility. Second, for the same event, we collect news reports from different news agencies. We provide a platform for viewers to learn about the event from different angles in order to maintain accuracy. When we find that we have published an inaccurate report, we immediately remove it from the site. For example, IN maY 2012 YOu haD TaLKS wITh ThE ShaNghaI FOOD SaFETY
COmmITTEE. DO YOu ThINK YOuR SITE CaN PLaY aN ImPORTaNT ROLE IN POLICY maKINg? Yes, it can. First of all, I was interviewed by the Shanghai Food Safety Committee in order to understand the point-of-view of everyday people. We subsquently got the Committee’s support. This helps ordinary people learn that we can do more to change food safety if we take a sensible and reasonable approach to these issues. In addition to having relationships with policymaking organizations, my website transmits a voice that many ordinary people regard as important. Although the effects may not follow a very direct path, they are real and happen all the time. IN YOuR OPINION, whaT CaN ORDINaRY PEOPLE DO TO hELP PuT a STOP TO CONTamINaTED aND DaNgEROuS FOOD? I hope that when we are facing these issues, we should all act accordingly: don’t be indifferent. For example, if a milk brand is found to be contaminated and dangerous, please don’t buy that milk brand. It may take a long time to see results, but the day you say "no" to contaminated and dangerous food is the day you are on the path to stopping them.-aliCia zhang (张华阳)