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目的:在于将儒家“和”思想运用到书籍设计中做到相得益彰,总结出基于儒家“和”思想指导下的设计理念从而提升书籍设计品质。了解阅读对象与书籍设计的沟通桥梁做到意境融彻,以儒家“和”思想在现代书籍设计中的运用从而提升读者阅读体验。方法:通过将儒家“和”思想运用到书籍设计中,从而探索现代书籍设计的新出路。结论:研究儒家“和”思想的内涵,将其应用到书籍设计当中,能够提升现代包装设计的文化性,增强消费者对产品的文化认同,并且推动人与自然的和谐相处,对现代书籍设计具有重要的意义。
The purpose is to apply Confucianism to the design of books, and to sum up the design concepts under the guidance of the Confucianism “and” so as to enhance the quality of books design. Understand the communication bridge between reading object and book design so that the artistic conception will be melted and the reader ’s reading experience will be enhanced by the application of Confucianism and modern thought in modern book design. Methods: Through the Confucianism “and” applied to the book design, to explore the new way of modern book design. Conclusion: Studying the connotation of Confucianism and its application to book design can improve the cultural character of modern packaging design, enhance consumer’s cultural identity with products, and promote harmony between man and nature, Book design is of great importance.