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中国期刊市场远未饱和近年,国内期刊业竞争日趋激烈,阅读形式的多元使部分传统读者漂移,一大批过去曾经叱咤期刊市场的名刊发行出现严重萎缩,一些期刊业同仁认为,期刊市场正在出现“整体疲软”。而事实上,中国期刊市场潜力远未开发,它们的发展还远未达到饱和程度,还应该有发行过千万甚至数千万的大刊出现,应该有在发行数量上呈梯形结构的若干大刊群体。在期刊市场发达的国家,一个读者往往会同时订阅数种甚至数十种期刊。从这个意义上说,各个层次和种类的期刊并不一定相互排斥,而是彼此丰富、补充和促进。来源:《中国新闻出版报》2006年9月12日
Chinese journals market is far from saturated In recent years, the increasingly competitive domestic journals, the diversification of the reading format so that some traditional readers drift, a large number of past journals market has seen the publication of a serious decline, some journal industry colleagues think journals market is emerging “Overall weakness.” In fact, the market potential of Chinese journals is far from being developed. Their development is still far from saturation. There should also be large-scale publications with tens of millions or even tens of millions issued. There should be a number of large- Publications. In a country with a well-developed journal market, one reader tends to subscribe to several or even dozens of journals at the same time. In this sense, journals of all levels and types do not necessarily exclude each other but rather enrich, supplement and promote each other. Source: China Press and Publication, September 12, 2006