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中国财政经济出版社定价:39.80元20 0 1年,美国营销学会评选有史以来对美国营销影响最大的观念,结果不是劳斯·瑞夫斯的USP、大卫·奥格威的品牌形象,也不是菲利浦·科特勒所架构的营销管理及消费者“让渡”价值理论,而是艾·里斯与杰克·特劳特提出的“定位”理论。这本管理战略的圣经、有史以来最富影响力的营销学著作,改变了市场游戏规则,
China Financial and Economic Publishing House Pricing: $ 39.80 In 2001, the American Marketing Association named the most influential marketing concept in the United States ever. The result was not the brand image of USR or David Ogilvy at Rolls-Royce. Nor was it Philip Kotler’s marketing management and consumer “transfer ” value theory, but Ai Liesi and Jack Trout’s “positioning ” theory. This bible of management strategy, the most influential marketing book ever, has changed the rules of the marketplace game,