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1989年11月12日上午8:00,位于内华达州雷诺的保时捷汽车北美总部(简称PCNA)的电话铃响了。打电话的是一位当地电视台的记者,她刚从当地警察那里了解到一起事故。一辆运动车(跑车)撞到了装有40个儿童的校车,许多儿童受伤了;而且死亡的人数尚未确定,肇事运动车是一款保时捷944型车。司机是一位保时捷公司的经理。最初的警察报告表明,当时这辆车正以每小时超过90英里的速度行驶。保时捷公司当时正在开展一次集中展示该品牌汽车的种种高品质性能的广告宣传期间。PCNA是制造豪华运动汽车的德国保时捷总公司在北美的市场营销管理机构。那天晚上,保时捷还计划在美国广播公司的《周一足球之夜》栏目插播2分钟的广告。一周以后,北美保时捷
At 8:00 a.m. on November 12, 1989, the phone at Porsche North American Headquarters (PCNA) in Reno, Nevada rang. The phone was a reporter for a local television station and she had just learned about the accident from the local police. A sports car collided with a school bus containing 40 children and many children were injured. The number of deaths has yet to be determined. The accident vehicle is a Porsche 944. The driver is a Porsche manager. The initial police report showed that the car was traveling at speeds of more than 90 miles per hour at the time. Porsche was in the midst of advertising during the high-performance performance of the brand car. PCNA is the North American marketing authority for Porsche AG, a German luxury sports car manufacturer. That night, Porsche also plans to make two-minute commercials on ABC’s “Monday Night Football” section. A week later, North American Porsche