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随着网络技术、数字技术的飞速发展,以这两种技术为发展基础的新媒体越来越多,这为报纸行业带来了巨大的挑战。全媒体时代,报纸行业不得不进行数字化转型。本文先分析了全媒体时代报纸行业的发展现状,然后从内容与渠道的矛盾统一;整合资源,实现数字化嫁接与发展;走品牌化道路三个方面阐述报纸行业的数字化转型。
With the rapid development of network technology and digital technology, there are more and more new media based on these two technologies, which poses a huge challenge to the newspaper industry. In the era of all media, the newspaper industry had to undergo digital transformation. This article first analyzes the current situation of the newspaper industry in the all media era, and then elaborates on the digital transformation of the newspaper industry from three aspects: the contradiction and unification of content and channels; integration of resources, digital grafting and development; and the road of branding.