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随着信息时代的到来,媒体在社会教育领域的作用显得越来越重要。与此同时,传统媒体的传播力、公信力、社会引导力、道德平衡和舆论领导力等都受到了前所未有的挑战。新媒体、私媒体与微传播的盛行,占据的不光是传媒市场,更重要的是,传媒在思想意识形态中的地位与社会领导方式也发生了极大的改变。传播多样化带来的益处是使人们的价值观变得越来越多样化,思想越来越活跃,但在传统的统一传播与多样化交集的过渡阶段,其困惑也凸显在了价值观混乱,思想传播力涣散等诸多方面。
With the advent of the information age, the role of the media in the field of social education is becoming more and more important. At the same time, the traditional media’s communication, credibility, social leadership, moral balance and public opinion leadership have all been hitherto unknown challenges. The prevalence of new media, private media and micro-communication occupies more than the media market. More importantly, the status of media in ideology and social leadership has undergone tremendous changes. The benefits of the diversification of communications are to make people’s values more and more diversified and more active in their thinking. However, the confusion in the transitional period of traditional unified communications and diverse exchanges also highlights the chaos of values, Spread of power and many other aspects.