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6月22日,在北京钓鱼台国宾馆,广东卫视与浙江卫视联合举办“1+1>2新闻发布会”,双方签署《广东卫视、浙江卫视合作协议书》。至此,传闻数月的两台合作终于浮出水面。 6月28日,浙江卫视进行了24小时“欢乐送”大型直播,“欢乐特使”们在北京、深圳等国内18个城市不遗余力地向当地观众宣传浙江卫视的新形象:娱乐财富。当天,广东卫视的台标也变成了象征财富的金黄色,其突显财富特色的新形象也由此撩开面纱。 广东卫视和浙江卫视携手同时改版,成为业界一个值得关注的焦点。珠三角和长三角均处于经济改革的前沿,而在省级卫视改版中,这两地的卫视也率先打出了一张靓牌——“财富”
On June 22, a “1 + 1> 2 press conference” was jointly held at Diaoyutai State Guesthouse in Beijing, Guangdong Satellite TV and Zhejiang Satellite TV, and the two sides signed the “Guangdong Satellite TV and Zhejiang Satellite TV Cooperation Agreement.” At this point, rumors of several months of the two cooperation finally surfaced. On June 28, Zhejiang Satellite TV conducted a 24-hour “Joyful Delivery” large-scale live broadcast. “Happy Envoys” spared no effort to publicize the new image of Zhejiang Satellite TV to entertainment audiences in 18 cities in Beijing, Shenzhen and other cities in China. The same day, Guangdong Satellite TV logo has also become a symbol of wealth, the golden yellow, which highlights the new image of the wealth characteristics also get out of the veil. Guangdong Satellite TV and Zhejiang TV jointly revised at the same time, becoming the industry a focus of concern. The Pearl River Delta and the Yangtze River Delta are at the forefront of economic reform, while the provincial satellite TV revision, the two places also took the lead in the satellite TV a good card - “Fortune”